![]() ![]() Driven in large part by a class-action lawsuit from 2021, the change is the latest in a series of decisions which have required the company to give ground on their App Store control. The policy change will equip developers with over 600 new options for pricing their apps, giving them flexibility to set prices between $0.29 to $10,000 (as compared to the $0.99 to $999 limitations previously.) The news also allows developers to move away from the traditional $X.99 convention set by Apple years ago. While the company’s take rate often finds itself at the center of conversation, it was Apple’s pricing policy that received an overhaul earlier this week. Leaders from companies like Twitter and firms like Galaxy have come out to question the impact of take-rates on what has become a product that generates tens of billions of dollars each year. ![]() Often centered around the company’s 30% in-app transaction fee, we’ve already seen headlines as both industry mainstays like Epic and burgeoning web3 companies like Magic Eden face uphill battles in finding ways to work within the confines of App Store policy. Check Out The Episode #1: App Store Gets a Pricing UpgradeĪpple’s App Store regulations have been one of the hottest topics in gaming. ![]()
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